Wednesday, September 18, 2013

Shift- the logo

Hello Readers!

In Graphic Design 2 class, we were assigned to design 25 logos of our brand name for a project.

Do you remember the post about the bug ride me and my group made from office supplies? Well, now we have to brand the office supplies used and package it individually and as part of a kit.

I chose the name 'SHIFT' for my brand and the name 'Mind Shift' for my kit. The concept behind the brand is that it allows you to bring your personal style into the workplace through bright colors and a personalized style. The colors chosen are complementary so as to grab attention and invite you in. Here are the logos I designed:


Ultimately this is the logo I am going with. I love how there is a hidden 'hi' in the logo, which is very friendly and inviting.




















Here is the dissection of the logo:





I will post the packaging I designed for this project soon. So stay tuned! 





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